In order to inform our desired audience about Construction Specialties' (CS) products in a visually engaging way, it was essential to create video content that speaks to both the audience's needs and CS' promotional efforts.
Much of the content needed for these videos were resources we already had: project photographs became the visual elements in each video, while formal case studies were translated into scripts.
Before the the editing process began, the CS brand needed to echo throughout the video content.
Instead of the standard fade in/fade out logo that is typical of in-house video productions, we chose to create a more dynamic animated logo sting to introduce the CS brand in a visually appealing, yet simple way.
After the initial scripting, framing, and music selection, these visual case studies came to life on our website, social media channels, and email campaigns for a more palpable digital experience with little to no cost to Construction Specialties.
Click below to view more Visual Case Studies.